Graphic Design? What’s the big deal?

Intaglio Marketing and Design is a graphic design practice based in Great Falls, Montana. We create thoughtful and impacting brands and experiences for a diverse range of clients that share our passion for design.

Why do I need Graphic Design Services?

Graphic design with “wow factor” plays a major part in the modern-day, competitive business environment. Businesses need the services of a trained graphic designer to create legitimate, credible marketing materials, such as brochures, business cards, websites, leaflets, stationeries and so on. A memorable, thought provoking logo is a basic requirement for any business to build a brand identity. Similarly, businesses need the services of graphic designers to create unique mobile apps and social media pages for business promotion. It’s easy to say that graphic design has become a necessary part of doing business in physical and virtual markets.

A reason for businesses increasingly demanding more graphic design items is the need for effective communication with the audience. Since more and more businesses are entering new markets, the market now has to compete for brand market share. To deal with the competition, graphic designs have become as essential as the business’ management to get the attention of potential customers.

Why can’t I hire my cousin’s wife’s brother? He’s good with computers.

If your cousin’s wife’s brother is an educated, experienced graphic designer then this is a great idea. If not, and he’s “good with computers” but has next to no experience with marketing, psychology, business or art history, then it’s time to hire a professional graphic designer.

There’s a ton of thought and due process that goes into well thought out graphic design. Have you ever witnessed a designer staring at a blank screen for 20 minutes? Yeah, that’s because they are either stepping through mental hoops to arrive at the perfect perspective or they are trying to figure out what’s for lunch.

The point here is that proper graphic designers are analyzing several factors when developing say, a logo. Marketing impact and credibility. Graphic design has to be professional, stylistic, and well executed. We all know the logo of your business is usually the first impression a potential client sees. Business cards, street signage, advertising, etc.

Your cousin’s wife’s brother may not be the best option. And you’re putting your business’s credibility and professionalism on the line.

Can I arrange and prepare some graphic design for myself?

Of course, you can. It usually comes down to two factors. Time and proficiency with design programs. If you’ve never done graphic design before, you’re in for some steep learning curves.

One, in our experience, it comes down to time. Business owners rarely have time to sit and ponder marketing from an outside perspective. Also, intelligent business owners also realize that they can’t accomplish everything (even though it may seem that way sometimes) given the time they have available.

Two, you’ll need the proper setup. Like a computer, and design software. If you’re more of an artsy graphic designer, you’ll need to get very good at photography.


Want some light reading?

What is Graphic design?
The process of visual communication and problem-solving through the use of typographyphotography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages. They use typographyvisual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers, and books), wayfinding or environmental designadvertisingweb designcommunication design, product packaging, and signage.